The Power of TYPOGRAPHY
Typography is the art and technique of arranging type in order to
make language visible. We see type
everywhere. In magazines, movies, on buildings, clothes, coffee cups,
billboards, cars, cell phones…on everything! Many believe because this is the
digital age that type will one day become desolate and disappear because of
motion media, but the truth is, Typography is going nowhere! In fact, everyone
in mass communication is using it and it is a powerful emotional tool!
So for my Critical
Photo Essay the question I will be researching is "Typography and it’s influence in our
society." I will compile a photo montage of type being used all around us to
portray its power, discuss a short documentary called Helvetica and how that one
font changed a generation, show how typography is being used in our generation through
mass communication and conduct interviews to ask the general public what they
think will happen to type.
Overall my
hypothesis of this research will prove that typography is not going out of
style but the exact opposite. It will show that is a power tool in influencing
society and that all though it is changing the way it looks it will remain here
forever!
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